Lenskart partners with Karan Johar and Peyush Bansal for new campaign

By

Isabelle Crossley

Published
Jan 13, 2023

Lenskart has launched a new campaign featuring its CEO Peyush Bansal and Bollywood celebrity Karan Johar. The omni-channel eyewear business aims to promote its goods with humour.

Lenskart’s co-founder and CEO Bansal has turned his hand to acting for the brand’s new series of television commercials, the brand announced in a press release. Harnessing the popularity of talk show host Johar, the commercials are designed to widen Lenskart’s brand following and engage shoppers. 
 
“Great advertising is when it is genuine and authentic on all fronts — product, proposition, messaging and storytelling,” said Lenskart CEO Bansal about the new campaign in a press release. “This campaign checks all the boxes.”

The television commercial’s script was written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Vishal Dayama, and Deep Joshi. The series of television commercials are designed to tap into shared human experiences and challenge the idea that quality eyewear has to be expensive, according to the brand. 
 
“Lenskart is truly disruptive and is offering consumers a one-of-a-kind experience,” said Johar. “I am super thrilled to have come on board to be a part of a brand that is changing the eyewear industry globally.”
 
Founded 12 years ago, Lenskart counts over 10 million customers and has a presence in 235 Indian cities as well as in Singapore. The business runs over 1,000 stores and recently entered the US and Middle East markets.