Lenskart looks to boost sales with a new campaign featuring Katrina Kaif

By

Maverick Martins

Published
May 23, 2019

Eyewear company Lenskart Solutions Limited has launched a new campaign ‘I’m Hooked’ featuring Bollywood actress Katrina Kaif to boost sales of its glasses.
 

Lenskart is looking to tap the millennials with Kaif’s popularity and aims to make glasses fashionable and affordable to people in India.
 
Commenting on the launch of the campaign, Peyush Bansal, CEO of Lenskart India in a statement said “We are very excited to launch the new campaign TVC with Katrina. With this campaign, we aim to provide every Indian access to high-quality trendy and stylish glasses in affordable prices without compromising on the style quotient.”

Katrina Kaif added, “I am delighted to be a part of this new campaign, it fashionably addresses the importance of an eye-wear to enhance the over-all looks and personality of an individual. In India, a lot of the people do not prefer eyewear because of its ‘not-so-stylish’ looks, however with Lenskart’s new collection, there will be no more excuses for people to not wear these trendy glasses.”
 
Lenskart has a network of over 450 franchise outlets across India in over 100 cities and also retails international labels such as Oakley, French Connection, Ray-Ban, and Tommy Hilfiger along with its three private labels.