Lenskart launches new campaign with Alaya F
Omnichannel eyewear brand Lenskart has partnered with Bollywood celebrity Alaya F to launch its latest media campaign. Titled ‘Shape Up Your Fashion’, the campaign sees Alaya F promote eyewear as a form of personal expression.
“Lenskart has long been the go-to eyewear brand in India,” said Alaya F in a press release on September 14. “However, it is equal parts elating and exciting to get to be a part of their journey as they foray into the world of fashion.”
In line with the launch of the campaign, Lenskart is offering eligible shoppers 50% cashback on their purchases. The campaign is designed to promote Lenskart as more than just an eyewear business and associate it with the worlds of fashion and style in the minds if Gen Z shoppers.
“Shape Up Your Fashion is an attempt to get the right synergy between fashion and accessibility,” said Lenskart’s chief business officer for brand and consumer experience Aanchal Jain in a press release. “With this campaign, we are catering to a vast segment of the audience, and hope to strike the right chord from being a functional product to one that is a form of personal expression. Lenskart has consistently strived to inspire consumers to embrace their individualism and achieve new perspectives through its eyewear.”
The campaign sees Alaya F help people find the right glasses frame while they gain a new perspective. With the theme of looking at eyewear, and the world, through a new lens, Lenskart aims to show its diverse selection of eyewear.
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