Lenskart aims to marry technology and offline support for growth

By

Isabelle Crossley

Published
Jun 2, 2023

Eye wear and eye care business Lenskart is working on increasing the synergies between its online and offline offerings. Seeing this as its key to growth, the business is increasing the number of ‘online' features available offline. 

“We always believed in spotting consumer problems and working backwards,” said Lenskart’s co-founder Ramneek Khurana at the recent IReC X D2C Summit 2023, Indian Retailer Bureau reported. “Ten years back, when we spoke to consumers, the major issues in online purchase were not getting the right size of glasses, not being able to try on a frame virtually, or the problem of getting the latest prescription for correct eye power analyses. So, we launched the first AR experience through virtual try-on in India. As millions of people started trying it out, we got good amount of data through people’s images. We analysed facial structures by scanning them through computer vision and correlated that data with the kind of glasses they were liking or buying.”
 
Lenskart has seen its sales and conversions increase since introducing the face map feature on its e-commerce store which scans shoppers’ faces and pupil sizes to recommend products. The business continues to hone this feature to recommend the right products to users of its mobile app. 

The business has also recently added to its offline offering by sending two-person teams to people’s houses to provide eye check-up and tests at home. Lenskart now has over 500 kits for eye check-ups across India and shoppers can select a shortlist of products they are interested in online and go to the store to try them out in person.