Legacy Collective enters e-commerce space with Ranbir Kapoor as brand ambassador

By

Maverick Martins

Published
Jan 10, 2023

Bacardi has launched an e-commerce platform ‘Legacy Collective’ with Ranbir Kapoor as brand ambassador with an aim to get Indian made brands under one umbrella.

The platform has been launched with three distinct brands: Isak Fragrances, The Postbox, and the Jaipur Watch Company.

Legacy Collective will diversify its brand portfolio and plans to add homegrown brands in the fashion and lifestyle space to its platform.

Commenting on the launch, Ayaesha Gooptu, senior executive at Bacardi India in a statement said, “The Legacy Collective aims to connect homegrown brands with consumers who also live by the ethical code of ‘building their own legacy’. We are thrilled to have Ranbir Kapoor on board with us as the face of our new platform.  Renowned not only as a celebrated actor but also someone who has built his legacy on his own terms, his journey perfectly echoes the Legacy Collective’s brand philosophy.”

Ranbir Kapoor added, “I am thrilled to be partnering with the Legacy Collective. I believe that the platform truly has a one-of-a-kind offering for the Indian market, crafted precisely to cater to unique Indian trends.”

The Legacy Collective platform has started its operations with select collections from the three brands with pan-India delivery.