The Italian eyewear trade show, Le Mido, has decided to bring forward its dates for its 43rd edition in 2013. It will be held in Milan from 2nd to 4th March instead of the usual period of 8th to 10th March.

Le Mido 2012

The 2013 trade show will take place from Saturday to Monday whilst this year’s edition was held from Sunday to Tuesday, with the final day poorly attended.

The trade show’s most recent edition received nearly 42,000 attendees with more than 1,100 exhibitors. 56% of attendees were from abroad, whilst 44% were Italian.

Ilaria Ricco