Mar 16, 2020
Lavie launches new brand 'Lavie Sport'
Mar 16, 2020
Indian accessories brand Lavie has strengthened its product portfolio by entering the sports segment with the launch of its sub-brand 'Lavie Sport'.
Lavie Sport will offer a unisex catalogue of over 100 backpacks, duffels, and carryalls. With this new brand, Lavie is looking to tap the booming athleisure market in India by targeting millennials for growth.
“Lavie has always been committed to crafting superior products and keeping our end customers at the heart of all our operations. With the growing popularity of the ‘athleisure’ segment, and an increased interest in living healthy and fashionable lifestyles, we felt this the perfect time to introduce Lavie Sport to the market,” in a statement said Sandeep Goenka, chief operating officer of Bagzone Lifestyles, which owns the brand Lavie.
Lavie, which was started in 2010, has exclusive stores across major cities and retails in two-tier cities through Bagzone stores, Shoppers Stop, Lifestyle, Central and other leading handbag retail chains across India.
Lavie is also available on e-commerce portals such as Amazon, Myntra, and Flipkart. The brand is endorsed by Bollywood actress Anushka Sharma.
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