Landmark Group bets on omnichannel strategy to drive sales in India
Dubai-based Landmark Group will be strengthening its omnichannel presence in India to drive sales,and expects it to contribute 40 percent to its overall sales from India by 2025.
The company, which owns retail brands such as Lifestyle, Max, and Home Centre, among many others, is already in talks with e-commerce players in India to strengthen its online presence.
Along with the expansion of its online network, the company will also be investing heavily to open brick-and-mortar stores for all its brands across the country.
“We are developing a strong presence in omni channels. This will include our portal plus we have collaborations with marketplaces like Myntra for Lifestyle, and Amazon for Home Centre and Max Fashion. We want our omnichannel sales volumes to become Rs 1,000 crore ($139.5 million) business in a few years,” Vasanth Kumar managing director, Lifestyle International, told The Hindu.
“Landmark Group would be investing Rs 400 crore to open several Lifestyle, Home Centre, Max and Spar outlets across the country, mostly in metros and mini-metros,” Kumar added.
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