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Published
Dec 7, 2016
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Lancome launches new mobile website

Published
Dec 7, 2016

Beauty brand Lancôme has launched a new mobile website in an effort to increase mobile web revenues and competitive advantage.
 
Using Mobify’s Progressive Mobile Web technology, which combines Google-pioneered Web App functionality with other app-like features, the new mobile website is expected to help engage online and in-store shoppers. The new site has the same look and feel of a native app, but has the ability to add engagement technologies such as real-time web push notifications and mobile web payments via Apple Pay.
 

Lancôme launches new mobile website. - Lancôme


"Working with Mobify to deliver our new Progressive Mobile website is about laying the foundation for better ways to reach and engage with customers through personal communications, individualized shopping experiences, and tailored, contextual services based on customer journeys from discovery to checkout,” says Malik Abu-Ghazaleh, vice president digital marketing & ecommerce at Lancôme's parent company L'Oréal.
 
Lancôme expects to reduce page loads by 2 to 4 times and increase conversion rates on mobile to take advantage of a significant increase in mobile traffic. The beauty brand will also soon integrate Apple Pay, which will make Lancôme one of the first retailers to deploy the new mobile web payments.

Lancôme was recognized by Fast Company for 2016 Innovation by Design, and designated a "Genius" by the "Digital IQ Index: Beauty 2015."

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