Lakme launches new campaign #UnapologeticallyMe

By

Maverick Martins

Published
Feb 27, 2023

Beauty brand Lakme has launched a new campaign titled ‘Unapologetically Me’ ahead of its fashion week in March.

In this campaign, Lakme will speak, and feature accomplished Indian women, in all walks of life, who unapologetically embrace fashion and beauty.

The campaign is the brand’s ode to beauty and will be promoted during the Lakmé Fashion Week in partnership with Fashion Design Council of India.

Commenting on the campaign, Harman Dhillon, vice president of skin care colour cosmetics division at Hindustan Unilever in a statement said, “As India’s first & biggest makeup brand & premium skincare brand, Lakmé has always taken pride in leading the narrative on fashion and beauty and is now raising the impact at this intersection.”

“The campaign celebrates and champions every woman’s right to pursue her passion for beauty unapologetically. It is a campaign whose philosophy will also be brought alive at the grand finale of the Lakmé Fashion Week, along with new product launches to equip Indian women to be unapologetically beautiful,” he added.

The Lakmé Fashion Week x FDCI will be held from March 9 to 12 in Mumbai at Jio World Garden.