Lakme Fashion Week Virtual Showroom promotes up-and-coming brands online
Lakme Fashion Week’s Virtual Showroom has launched collections from a wide range of designers aiming to link them with buyers and create international business opportunities.
Lakme Fashion Week’s second edition of its Virtual Showroom has launched on its website for registered buyers across the world, the organisation announced on Facebook. This season, the showcase features brands including Pallavi Poddar, Dharang, Sirisha Reddy, and Oushk Ensemble, among others.
Women’s traditional wear brand Pallavi Poddar has launched its latest collection ‘Nazm’ at the online showroom. The occasion wear collection features a selection of handloom textiles mixed with raw silk and georgette, as well as traditional embroidery techniques on voluminous lehengas.
Priyadarshini Sahay’s brand Dharang has launched ‘Breathe’, a collection of loose fit layers made from Kala cotton in neutral hues. The collection features subtle stripes and checks with pops of colour from marigold yellow pieces.
Another notable collection at the showcase is Ussama Shabbir’s brand Oushk Ensemble’s collection ‘For The Love Of Wild’ which is designed with the concept of species, which have gone extinct due to human activity. Paying homage to the plight of wildlife, the collection’s nature inspired prints and floaty layers are designed to be both thought provoking and beautiful.
The Fashion Design Council of India also ran its ‘Designer Stockroom’ during the joint fashion week, enabling people to shop a wide range of brands, including brands which showcased collections on the phygital runway, on its website. The Designer Stockroom concluded on Tuesday.
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