Lakme Fashion Week to debut a number of collectives on Sustainable Fashion Day

By

Isabelle Crossley

Published
Aug 13, 2019

On day two of Lakme Fashion Week, the event will celebrate sustainable fashion and promote a number of collectives with art-based collaborations and technology showcases to introduce up-and-coming brands for the first time.

On August 22, the e-commerce site Rooted Objects, founded by entrepreneurs Kiran Nambiar and Kinnari Thakker, will create a special hologram showcase featuring collections by some of the sustainable fashion brands it hosts on its platform.

Participating brands will include The Summer House, Zaga, Kerehaklu, Saltpetre, and Pa.Ni. The showcase will harness technology to promote sustainable fashion. 

Also on Sustainable Fashion Day, the Udaipur-based enterprise Aavaran-Echoes of Rural India, will hold its debut show at Lakme Fashion Week. Aavaran will showcase a collection of Indian festive wear titled 'An Ode to Dabu' that features handmade print surfaces and is inspired by the Danish artist, Anne Vilsoll, and her contemporary art series Miniature Moon'.

The spring/summer edition of Lakme Fashion Week’s Sustainable Fashion Day, which took place, on January 31 in Mumbai’s Jio Garden, featured a collaboration between the Indian brand Péro and the Australian wool manufacturer The Woolmark Company.

Other features included the Circular Design Challenge, which invited designers to push the boundaries of sustainable fashion and focus on the Northeastern region. 

Lakme Fashion Week will run from August 21 to 25 in Mumbai and the event is sponsored by the makeup brand Lakme, IMG Reliance, and Nexa. With this winter/festive edition, the fashion week celebrates 20 years in the industry and recently celebrated the milestone with a party and dedicated photoshoot for all of its participating designers.