Lakme commits to never testing its cosmetics on animals
Hindustan Unilever’s cosmetics business Lakme has made a commitment to never test its products on animals and has joined the PETA US ‘Global Beauty Without Bunnies’ programme, which certifies brands as cruelty-free.
Lakme has joined a group of cosmetics, personal-care, and household goods brands that do not test their products on animals as part of its commitment to ethical beauty and coinciding with World Animal Day on Monday, ET Bureau reported. Although the Indian government banned animal testing for makeup products, including imported products, in 2014, many Indian businesses which manufacture their cosmetics in other countries continue to use animal testing.
“Lakme, which is owned by Hindustan Unilever, will now feature the programme's PETA-approved bunny logo on its packaging,” said PETA India in a press release, Indo-Asian News Service reported.
“Not testing any of our products on animals is critical to our values at Lakme and is in line with Unilever's Positive Beauty vision," said Lakme’s head of innovations Sumati Matti.
As more businesses embrace a cruelty-free approach to their cosmetics, the Indian government is also working to strengthen its ban on cosmetics tested on animals and imported into the country. PETA is also campaigning in the country to encourage shoppers to only buy products with its ‘Global Beauty Without Bunnies’ certification logo on.
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