Lakme Fashion Week to host a model hunt in India

Lakme Fashion Week (LFW) aims to boost the Indian fashion and modelling industry by hosting a Model Hunt that will provide a platform for aspiring models and give them a chance to walk at the Lakme Fashion Week Winter/Festive 2017. LFW will conduct auditions in Mumbai and Bangalore this month, which will be judged by a panel of industry experts.

LFW is credited for launching some of India's most successful models including Deepika Padukone, Katrina Kaif, Yana Gupta, and most recently Anjali Lama. Anjali Lama, the first transgender model on the Indian runway, was one of the winners from the LFW Summer/Resort 17 Mumbai model auditions and has quickly elevated to become one of the most sought after models in India.

LFW has also been credited for discovering models such as Pooja Mor and Bhumika Arora who went on to scorch the international runway. This season, one lucky model will get the opportunity to get direct access to the international world of modelling with the international leader in talent discovery and model management, IMG Models offering an international modelling contract.

"Through the years Lakme Fashion Week models have gone on to be the famous faces of Lakme campaigns. With models like Anjali Lama coming through model auditions, we look forward to reinventing the beauty norms and finding fresh faces," said Purnima Lamba, head of innovations, Lakme.

"Lakme Fashion Week is truly a hotbed for new talent in India," said IMG Models vice president Jeni Rose. "We will be looking for all that an IMG Model embodies: an inimitable personality, spirit and the willingness to work hard."

"After discovering some of the leading models in the country, Lakme Fashion Week has established itself as the premier model discovery platform in the country.  We are also glad to provide a window of opportunity for a global interface for Indian modelling talent," said Jaspreet Chandok, head of fashion at IMG Reliance.