×
245
Fashion Jobs
POLICYBOSS
Area Sales Manager
Permanent · Chennai
RADON INDIA
Area Sales Manager - (Dealer Channel)
Permanent · Jaipur
PEOPLEFY INFOSOLUTIONS
Job Opening For Area Sales Manager Role in Mnc For Vijayawada
Permanent · Vijayawada
STANVAC CHEMICALS
Area Sales Manager
Permanent · Beawar
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Hearing Aid or Medical Device
Permanent · Kolhapur
SMART SOURCE
Buyer & Merchandiser With a Top Brand-Mumbai
Permanent · Mumbai
MURUGAPPA GROUP
Area Sales Manager - Commercial Vehicle
Permanent · Ahmedabad
CREATIVE SOLUTIONS
Mechanical Production Manager Sheet Metal Industry (1 - 6yrs)
Permanent · Chennai
H&M
Content Production Manager
Permanent · NEW DELHI
CAPITAL PLACEMENT SERVICES
Production Manager For Agrochemical Industry in Saykha,Gujarat
Permanent · Bharuch
ADITYA SAMRAJ NATURAL FOODS PVT. LTD.
Area Sales Manager / Regional Sales Manager
Permanent · Ambala
AIRTEL
Area Manager
Permanent · Kanchipuram
ADIDAS
Senior Tech Project Manager
Permanent · GURUGRAM
CORPORATE MANPOWER
Requirement - Operations Manager
Permanent · Kolkata
DR LAL PATHLABS
Area Sales Manager - Vijayawada
Permanent · Vijayawada
SNAPSEAARCH
sr Production Manager For Hyderabad _api
Permanent · Hyderabad
ALLEGIS GROUP
Opening For Sales Manager - Chennai
Permanent · Chennai
GOODWEAR FASHIONS
Fresh Trainee Customer Service
Permanent · NEW DELHI
SV MANAGEMENT CONSULTANTS
dy. Manager/ Shift in Charge - Production - Indore
Permanent · Indore
UNISON INTERNATIONAL CONSULTING
Garment Technician
Permanent · National Capital Region
WAYCOOL FOODS AND PRODUCTS
Area Sales Manager/ Sales Officer
Permanent · Chennai
VAMSHA RETAIL VENTURES
Foor Manager - Retail Garment Showroom
Permanent · Mayiladuthurai
Translated by
Nicola Mira
Published
Oct 25, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lacoste unveils ‘The Emerge’, an avatar collection for the metaverse

Translated by
Nicola Mira
Published
Oct 25, 2022

In June, ​Lacoste began to explore Web3 by launching UNDW3 (pronounced ‘underwater’), an experiential, collaborative digital world pushing the customer experience boundaries. UNDW3's launch was accompanied by a first collection of NFTs called ‘Genesis Pass’. Building on the success of this first foray into the metaverse - the entire NFT collection was sold in a few hours - the French label owned by the MF group is diving again into the virtual world, launching ‘The Emerge’, a new collection of avatars sporting the label's iconic short-sleeved polo shirt, first commercialised in 1933.


Lacoste’s renowned crocodile logo is featured in an NFT collection for the metaverse - Lacoste


These new NFTs are a set of unique avatars for members of Lacoste's UNDW3 community, and were co-created with community members on the label's server on Discord. The avatars’ style, graphics, attributes and physical features are the result of a close collaboration between Lacoste and its metaverse followers. The collection’s final looks were revealed on October 12. A way for polo shirt pioneer Lacoste to make its mark on Web3, giving its crocodile logo a digital makeover and further establishing the label in the metaverse.

Lacoste has a strong presence in the virtual world, thanks to directional collaborations like Lacoste X Minecraft, a hybrid collection developed with the renowned videogame that was dropped in March. According to Lacoste, its Discord community has over 60,000 members who “exchange several thousand messages daily about the UNDW3 project,” as the label indicated in a press release. 


These colourful avatars were co-created by Lacoste and its UNDW3 community - Lacoste


Lacoste said that ‘The Emerge’ avatars allow community members to enjoy a host of advantages, such as meetings with Lacoste ambassador athletes and privileged access to the label's special sales events and limited-edition product drops. One hundred lucky members airdropping their profile pics will also receive a free Lacoste UNDW3 polo.

Copyright © 2023 FashionNetwork.com All rights reserved.