×
239
Fashion Jobs
RASHMI GROUP MUMBAI
Sales Managers/ Executives (Real Estate) Location: Vasai
Permanent · Mumbai
PROMETO CONSULTING
Fmcg Area Sales Manager
Permanent · Coimbatore
RESPICARE SOLUTIONS
Area Sales Manager /Business Development Manager-Kolkata
Permanent · Kolkata
VEENA GIRISH NIGUDKAR
Area Sales Manager - Asm - Ivf/Hormones (Medical Devices)
Permanent · Ahmedabad
GENIUS CONSULTANTS
we Are Looking For Sales Manager in Reputed Logistic Organization
Permanent · Ahmedabad
RJCUBE STAFFING SOLUTIONS
Senior Garment Technician For Buying House, Noida Sector 59
Permanent · Noida
HIRING PLUS HR SOLUTION
Icici / Sales Manager / Home Loan ,
Permanent · Vadodara
TALENT CORNER HR SERVICES
Production Manager
Permanent · Bhiwandi
ALUDECOR LAMINATION
Area Sales Manager- Navi Mumbai
Permanent · Navi Mumbai
SHUBHAM HOUSING DEVELOPMENT FINANCE
Urgently Hiring For Area Sales Manager - Jodhpur
Permanent · Jodhpur
ABS HR SOLUTIONS
Asst. Manager Forecasting, Merchandising &Scm For Beauty Brand(Gurgaon
Permanent · National Capital Region
EXPLODE SERVICES
HR Social Compliance Executive For Noida
Permanent · Noida
MANPOWERGROUP SERVICES INDIA
Unit Sales Manager-Field
Permanent · Chennai
SUPER PLAS WASTE MANAGEMENT LIMITED
Production Manager
Permanent · National Capital Region
AFT RECRUITERS
Hiring For Ecommerce Manager For Apparel Company, Jaipur
Permanent · Jaipur
INDUSIND BANK
Area Sales Manager - Loan Against Property
Permanent · Chennai
HERBAL CREATIONS
Regional Sales Manager
Permanent · Vadodara
RELIANCE RETAIL
Asm- Area Sales Manager
Permanent · Malappuram
EMF INNOVATIONS PVT LTD
Production Manager - Hub/Bldc
Permanent · Coimbatore
BERGER PAINTS
Area Sales Manager
Permanent · Mumbai
BERGER PAINTS
Area Sales Manager
Permanent · Vadodara
JOBSPOT HR SERVICES
Production Manager - Digital Media : Mahim : Sal 6 Lakhs
Permanent · Mumbai
Translated by
Nicola Mira
Published
Oct 25, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lacoste unveils ‘The Emerge’, an avatar collection for the metaverse

Translated by
Nicola Mira
Published
Oct 25, 2022

In June, ​Lacoste began to explore Web3 by launching UNDW3 (pronounced ‘underwater’), an experiential, collaborative digital world pushing the customer experience boundaries. UNDW3's launch was accompanied by a first collection of NFTs called ‘Genesis Pass’. Building on the success of this first foray into the metaverse - the entire NFT collection was sold in a few hours - the French label owned by the MF group is diving again into the virtual world, launching ‘The Emerge’, a new collection of avatars sporting the label's iconic short-sleeved polo shirt, first commercialised in 1933.


Lacoste’s renowned crocodile logo is featured in an NFT collection for the metaverse - Lacoste


These new NFTs are a set of unique avatars for members of Lacoste's UNDW3 community, and were co-created with community members on the label's server on Discord. The avatars’ style, graphics, attributes and physical features are the result of a close collaboration between Lacoste and its metaverse followers. The collection’s final looks were revealed on October 12. A way for polo shirt pioneer Lacoste to make its mark on Web3, giving its crocodile logo a digital makeover and further establishing the label in the metaverse.

Lacoste has a strong presence in the virtual world, thanks to directional collaborations like Lacoste X Minecraft, a hybrid collection developed with the renowned videogame that was dropped in March. According to Lacoste, its Discord community has over 60,000 members who “exchange several thousand messages daily about the UNDW3 project,” as the label indicated in a press release. 


These colourful avatars were co-created by Lacoste and its UNDW3 community - Lacoste


Lacoste said that ‘The Emerge’ avatars allow community members to enjoy a host of advantages, such as meetings with Lacoste ambassador athletes and privileged access to the label's special sales events and limited-edition product drops. One hundred lucky members airdropping their profile pics will also receive a free Lacoste UNDW3 polo.

Copyright © 2023 FashionNetwork.com All rights reserved.