Label: Anushree launches e-commerce store
Womenswear brand Label : Anushree has launched a dedicated e-commerce store to bring the brand to an international audience and widen its distribution network.
On January 5, Label : Anushree launched its own online store, the brand announced on Facebook. Shoppers can now purchase the brand’s latest collection “Kalam” internationally along with a range of past collections.
Kalam features dark floral printed capes, gowns, and kurtas as well as bright yellow and red lehengas, all featuring the brand’s signature technique of mixing prints. The collection also features artisan crafts including Kalamkari, Bandhani, and Benaras as well as hand embroidery.
The e-commerce store also features the collections “Garden Rose”, “Navajo Edit”, and “Summer of Wander” as well as its Elle Graduate collection and pieces worn by various Bollywood celebrities including Alia Bhatt and Aditi Rao Hydari among others.
Anushree Brahmbhatt launched Label : Anushree in 2015 after graduating from SNDT University and London College Of Fashion. Brahmbhatt aims for her label to showcase traditional Indian textiles through a modern lens. The brand is known for its prints and textiles and, along with its new web-store, also retails from its flagship store in Mumbai.
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