La Pink launches microplastic-free skincare in India
Skincare brand La Pink has launched a new, 100% microplastic-free skincare line in India. The new range features ingredients sourced from France, the US, and Switzerland.
“At a time when almost the entire world is fixated on sulphate and paraben-free products, microplastics have sort of slipped through the gaps,” said La Pink’s founder Nitin Jain in a press release on May 17. “While it is incredible that consumers are more aware and educated about brands, the ingredients they use, and brands’ policies, we need to shed more light on the presence of microplastics in skincare products whether they are natural, vegan or organic. At La Pink, we are on a quest to ensure that every product of ours is 100% free of microplastics, while being Paraben/Sulphate/SLS free, Vegan, dermatologically tested, Cruelty Free, and FDA Approved.”
La Pink currently retails 17 different products and plans to continue to expand its selection, aiming to expand into the haircare and personal care sectors in the coming months. The brand has launched the microplastic-free line on its dedicated e-commerce store, on multi-brand marketplaces Flipkart and Amazon India, and in its retail stores in Madhya Pradesh, Punjab, and Haryana. The business plans to retail on more marketplaces and enter new geographical locations in the near future.
“Our objective is to provide the best possible price-worthy solutions for skin care with maximum benefits for consumers,” said Jain. “We are excited to enter the market after months of research and innovation, and we’re confident that our products will be a hit amongst consumers.”
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