×
109
Fashion Jobs
LIMEAPPLE APPAREL
Ecommerce Expert With Digital Marketing Skills
Permanent · CHENNAI
NIKE
sr. HR Operations Specialist
Permanent · Bengaluru
L'OREAL GROUP
Senior Manager - Digital Marketing & D2C, Kerastase
Permanent · Mumbai
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
PUMA
Senior Manager - Golf Sales (Cpg-Cobra Puma Golf)
Permanent · Bengaluru
PUMA
Manager - Accounts Payable
Permanent · Bengaluru
PUMA
Senior Manager – Teamsport Sales
Permanent · Bengaluru
NIKE
Lead Technical Product Manager – p&m, Icc, India
Permanent · Bengaluru
PUMA
Manager – Warehouse Operations (Ecommerce)
Permanent · Gurugram
NIKE
Lead Product Manager, India – ed&a Icc
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
NIKE
Data Engineer – ed&a, Icc, India
Permanent · Bengaluru
PUMA
Assistant Business Manager – Puma.Com
Permanent · Bengaluru
NIKE
Senior Software Engineer Iii – Retail Commerce Passplay, India - Consumer & Marketplace Icc
Permanent · Bengaluru
L'OREAL GROUP
Indirect Sourcing Manager
Permanent · Baddi
NIKE
Sap bi Lead Engineer – Sec Tech, Icc, India
Permanent · Bengaluru
NIYOSSHIC LUXURY CONSULTANCY
Social Media Intern
Internship · MUMBAI
SAAHRA
Graphic Design Summer Internships
Internship · NEW DELHI
HEMMING BEE
Fashion Production Intern
Internship · MUMBAI
HEMMING BEE
Fashion Production Intern
Internship · MUMBAI
By
Reuters API
Published
Mar 4, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

L'Oreal responds to push for natural ingredients in make-up

By
Reuters API
Published
Mar 4, 2021

Maybelline and Lancome maker L'Oreal aims to derive nearly all its ingredients from renewable plant sources and abundant minerals by 2030, it said on Thursday, as demand for organic and environmentally-friendly cosmetics grows.


A new solid shampoo from L'Oreal brand Garnier



The world's leading beauty groups face increasingly savvy consumers who want creams and make-up made from natural components as well as products that can be recycled, a trend compounded by the COVID-19 pandemic, which put the onus on safe and healthy goods.

That poses a major challenge in terms of adapting packaging, but also developing products that can be preserved and deliver similar results to non-natural ones.

L'Oreal said over the next 10 years, 95% of the ingredients across all its brands and ranges would come from plants and flowers that can renewed or replanted, and minerals that can be found in abundance, up from around 70% now.

The move towards a "green science" approach in research and development will also involve developing formulas that are not harmful to aquatic ecosystems when dissolved in water, L'Oreal said.

"We decided it was the right moment to do this as there has been a lot of scientific progress," said Laurent Gilbert, director of sustainable innovation at L'Oreal.

This includes developing new ways of extracting or producing ingredients such as Vitamin-C or hyaluronic acid.

Some products were harder to adapt with the same degree of effectiveness as those containing chemicals, Gilbert said, including sun screen and wholly-natural hair dyes which are available in a smaller range of colours.

Like peers, the French cosmetics group, which also makes Garnier shampoo, has faced pressure from shoppers growing increasingly picky about ingredients, and relying on consumer guides and mobile apps to help them choose products.

L'Oreal, which posted rebounding sales in the fourth quarter despite a 2020 hit from the pandemic, has sought to counter doubters by publishing lists of the ingredients used in its formulas.

© Thomson Reuters 2021 All rights reserved.