L’Oréal Paris signs Aditi Rao Hydari, Mithali Raj, Shakti Mohan as brand ambassadors
today Jan 16, 2020
L’Oréal Paris has named Bollywood actress, Aditi Rao Hydari, former captain of the Indian women’s national cricket team, Mithali Raj, and dancer, Shakti Mohan, as the brand’s new ambassadors in India.
The three new ambassadors will feature in the Casting Crème Gloss campaign titled ‘A Shade Apart’. Aditi, Mithali and Shakti will be seen encouraging women to embrace their uniqueness and celebrate their self-worth in this campaign.
Commenting on her association with the brand, Aditi Rao Hydari in a statement said: “It is an honour to represent L’Oréal Paris, a brand that celebrates beauty in all forms and is loved the world over. I look forward to creating campaigns with L’Oréal Paris that remind women that they’re all worth it!”
Mithali Raj added: “I am excited to collaborate with L’Oréal Paris and spread the message of beauty and inclusivity. Women must be encouraged to see the beauty in their uniqueness.”
Shakti Mohan said: "As someone who has worn multiple hats across my career I relate to the diversity of colour and offerings L’Oréal Paris brings. I’m keen to work with L’Oréal and spread the message of being beautiful in our own individual being.”
Commenting on its new brand ambassadors, Pau Gruart, L’Oréal Paris spokesperson said: “We are happy to welcome three strong, independent and diverse women to L’Oréal Paris. Aditi, Mithali and Shakti are a source of inspiration to many young women in India; they have challenged the status quo and created a space for themselves beyond conventionality. Our campaign with them truly represents their diversity as well as the uniqueness of real women and what makes them #AShadeApart.”
The campaign featuring the three new ambassadors was rolled out in India on January 11 across, TV, digital, and social media.
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