L’Oréal Paris names Anushka Sharma as brand ambassador in India
L'Oréal Paris has named Bollywood actor Anushka Sharma as their brand ambassador for the Indian market.
The actor will feature in a campaign film shot in Paris promoting their latest innovation in skin care ‘Glycolic Bright Range’.
With this association, L'Oréal Paris aims to make deeper inroads in the country’s skincare market and banking on the actor’s pan India popularity to drive sales of its newly launched skincare range.
Commenting on the association, Anushka Sharma in a statement said, “With this partnership, I look forward to making a positive impact in the beauty industry, making it more inclusive for women. It’s amazing to see an international brand supporting women to be the best version of themselves through unique initiatives and messaging. I hope to further support the brand’s vision by spreading the message of worth and empowerment to every beautiful woman out there.”
Divya Reddy, general manager at L'Oréal Paris added, “We are delighted to welcome Anushka Sharma to the L’Oreal Paris family. Anushka shares the mission of the brand L’Oreal Paris – to champion women empowerment and celebrate their beauty because they are all worth it. With science and innovation at the core, we at L’Oréal Paris, strive to create a difference in the Indian skincare market with our differentiated products which are validated by dermatologists and backed by science.”
The campaign featuring Aunshka Sharma will be rolled out in India soon across, TV, digital, and social media.
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