L’Oréal looks to acquire local make-up companies to tap India’s cosmetics market
today Apr 11, 2019
L’Oréal India is on the lookout for local companies in the skin and make-up segment as it looks to strengthen its portfolio to cater to a wider consumer base in the country.
The world’s largest cosmetics company, L’Oréal, which has a large portfolio of global brands is a strong player in the premium segment but has not really managed to fully explore the potential of the price-sensitive Indian market.
L’Oréal, however, sees huge potential for growth in the Indian market and is hoping to acquire firms during the year to make inroads into the value section of the market. L’Oréal in 2013 had acquired Mumbai-based skincare brand Cheryl’s Cosmeceuticals.
“L’Oréal is eyeing companies with a range of make-up and skin care products to fill gaps in its existing portfolio, which comprises Garnier, Maybelline, NYX, and L’Oréal Professional. These are two areas that are still nascent in India, where we believe there are a lot of opportunities,” Amit Jain, managing director of the French company’s India business told Mint.
“We are looking for good strong formulations for Indian consumers and high-quality manufacturing. For us, it is also about getting in products that are close to the Indian consumers both from a brand and product type. Brands offering a natural proposition will be interesting for us,” he added.
L’Oreal last month overtook Godrej and gained the top market share of the urban hair colour market in India.
The company had started its India operations in 1994 and sells a range of products including mass-market brands L’Oréal Paris, Garnier, Maybelline New-York, among many others.
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