L'Occitane en Provence names Aria Mia Loberti global brand ambassador
L'Occitane en Provence has named emerging actress, writer, scholar, and human rights activist Aria Mia Loberti as a global brand ambassador.
In this role, Loberti will represent L'Occitane's iconic shea butter hand cream.
"I am very proud to have Aria as L'Occitane en Provence ambassador. This choice was obvious to both Aria and the company as we share the same values,” said managing director Adrien Geiger.
L'Occitane's founder Olivier Baussan added, "The moment I met Aria Mia Loberti, it was clear that there was a serendipitous meeting of the minds. The synergy of philosophy and beauty is what brought us together.”
Loberti was recently named one of the 2023 TIFF Rising Stars by the Toronto International Film Festival (TIFF). She will star in Shawn Levy's upcoming four-part film adaptation of the Pulitzer Prize winning novel All the Light We Cannot See by Anthony Doerr.
She has also long been a powerful advocate for people with disabilities, sharing her own struggle with low vision. Her mission is in line with L'Occitane who has also been committed to helping those who are blind or have low vision by adding Braille to much of its product packaging.
"During my first visit to Provence, I was profoundly moved by L'Occitane's commitment to nurturing authentic beauty within our world and ourselves,” said Loberti.
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