Published
Nov 26, 2020
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L'Oreal partners with NGO Breakthrough to launch sexual harassment training in India

Published
Nov 26, 2020

On November 25, cosmetics brand L’Oreal announced that it has joined forces with NGO Breakthrough to launch its sexual harassment training programme ‘Stand Up’ in India.

L'Oreal has launched its Stand Up initiative in India - L'Oreal Paris- Facebook


L’Oreal plans to train one million people in India by the end of 2022 with its bystander intervention training programme to counter sexual harassment, the Press Trust of India reported. The initiative aims to discourage harassers, support victims and encourage bystanders to intervene in a safe manor. 
 
L'Oreal Paris stands for empowerment in every walk of a woman's life,” the brand’s India general manager, Pau Gruart, told reporters on Wednesday. “By removing obstacles that prevent women from fulfilling their ambitions, we are committed to elevating their sense of self-worth.

“Together we can create a world for girls and women to march confidently forward into a world free from street harassment,” added Gruart.
 
“We are very proud to partner with L'Oreal Paris in empowering young people to take action for themselves and for others now and in the future,” said Breakthrough India’s president and CEO, Sohini Battacharya.

“Bystanders are often not equipped to tackle street harassment and feel helpless during such situations.”

L’Oreal has already carried out the programme in countries including France, Italy, Spain, and Mexico. 

 

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