KVIC promotes khadi products at international expo in Peru
The Khadi and Village Industries Commission (KVIC) participated in an international exhibition 'Feria India' at Barranco, Peru to promote the khadi fabric in the international market.
During the five-day exhibition, KVIC showcased its khadi products, as part of its ongoing exercise to popularise khadi in the international markets.
Khadi as a brand of clothing has gained significance in the recent past and its entry into South America through this exhibition is a big boost to khadi’s global plans.
Commenting on the initiative, KVIC chairman V K Saxena in a statement said: "Khadi products like shawls, scarves, kurtas, and trousers are being sold in the international markets. The initiatives like 'Feria India' will further help KVIC to reach out to the international partners for sales and promotion of Khadi products."
“Khadi products are Indian heritage which has huge potential in the national as well as international markets. It’s time for the fabric of transformation to spread its wings and fly across the borders and gleam its exuberance," he added.
The KVIC has been organising exclusive khadi exhibitions to promote the fabric across the globe. It also has plans to open its exclusive brand outlets abroad in the coming months.
In the past two years, KVIC has participated in various international fairs and exhibitions across the globe in countries like Australia, Bahrain, Canada, Jeddah, Jordan, and Bhutan among others.
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