KVIC awards young designers, to house designer wear at Khadi India outlets
The Khadi fashion show organised by Khadi and Village Industries Commission (KVIC) in New Delhi curated by the Fashion Design Council of India (FDCI) saw a showcase of 60 designs by 10 young fashion designers.
Designer Swatti Kapoor received the first prize while Dhruv Singh came second with two designers Kaushal Singh and Gaurav Singh bagging third place at the All-India Khadi Designers Competition.
Through its association with young designers, KVIC aims to connect with the millennials and will house the collections by these designers at the khadi India outlets across India.
Commenting on the initiative, Vinai Kumar Saxena, chairman of KVIC in a statement said: “The creations of these contestants will soon be made available at Khadi India outlets as designer wear. The idea is to attract younger generations towards Khadi with clothing that is comfortable, easy to wear and trendy.
“Khadi has been an instrument of social change in the pre-independence era and has transformed into a tool of resilience, resurgence and self-reliance in modern times. And from being a humble attire of the great freedom fighters, Khadi has evolved into a symbol of fashion and ultimate luxury. This is for the first time KVIC organized a pan-India designer contest and the overwhelming participation was a manifestation of Khadi’s popularity among the youth,” Saxena added.
The All-India Khadi Designers Competition received 393 nominations from young fashion designers from across the country.
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