KVIC appoints fashion icon Sunil Sethi as advisor

India’s Khadi and Village Industries Commission (KVIC) has appointed Sunil Sethi, a leading personality in the fashion industry, as its advisor for 12 months. 

Sethi will advise KVIC on latest design interventions in the readymade garments segment as well as promotion of khadi in India and abroad. Ritu Beri served as KVIC advisor and her term expired recently.

Sethi has over four decades of experience in global merchandising, where he has contributed significantly to the growth of Indian handicrafts, design and the textile industry through innovative and successful initiatives, KVIC said in a statement.

“Sustainable growth of khadi in the fashion industry, both locally and internationally, is the key idea behind the appointment. KVIC has already marked its advent on the global platform and from here on we must capitalize on every opportunity. Khadi artisans are capable of producing the finest quality and the most unique fabric in the world and with the newest design innovations, khadi can be a favourite of a vast global consumer segment,” KVIC chairman Vinai Kumar Saxena said.

Sethi has served in advisory positions in various government bodies like the Handicrafts and Handlooms Export Corporation (HHEC), the National Crafts Museum an, the Hastkala Academy and the textiles ministry. He has also served as a member of the board of governors of the National Institute of Fashion Technology (NIFT).