KVIC announces it has forced e-commerce platforms including Amazon, Flipkart to remove fake Khadi products

By

Isabelle Crossley

Published
Sep 21, 2020

The Khadi and Village Industries Commission announced on September 19 that it has successfully stopped e-commerce platforms including Amazon and Flipkart from retailing fake Khadi products.

 
“KVIC firmness has forced e-commerce portals like Amazon, Flipkart, Snapdeal and others to remove over 160 web links selling products in the brand name of Khadi,” KVIC said in a statement, the Press Trust of India reported. 
 
The organisation also shared that it has shut down a number of brick-and-mortar stores selling products marked as Khadi. KVIC had issued legal notices to over 1,000 firms using 'Khadi India’ brand without license, stating that this behaviour damages its reputation and takes work away from handloom artisans.

“After KVIC served legal notice, Khadi Global has also discontinued using its website… and also removed its social media pages on Twitter, Facebook and Instagram and have sought 10 days time to remove all such contents and product using the brand name,” said KVIC. 
 
Some of the products being sold as Khadi India products include kurtas, jackets, cosmetics, and face masks. KVIC has reported a recent rise is counterfeit Khadi goods, following a rise in popularity of handloom goods encouraged by government promotion.