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Published
Oct 5, 2021
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Kunal Avanti, Sunny Leone team up to launch athleisure label ‘I Am Animal’

Published
Oct 5, 2021

Activist-entrepreneur Kunal Avanti has partnered with actor investor Sunny Leone to launch a new organic athleisure label ‘I Am Animal’.
 

Kunal Avanti, Sunny Leone team up to launch athleisure label ‘I Am Animal’ - I Am Animal


The label has launched its first collection in collaboration with students from the internationally renowned design school Istituto Marangoni titled ‘Collection Zero’ that consists of t-shirts, hoodies, tanks, and joggers.
 
I Am Animal claims that it uses 100 percent Global Organic Textile Standard (GOTS)-certified organic fabrics for its clothing line and plans to support around 16,000 farmers through its certified fair-trade production tie-ups.

Commenting on the launch, Kunal Avanti, founder of I Am Animal, in a statement said: “I Am Animal is nothing short of a dream. A passion project and a labour of love that has transcended geographical boundaries to find partners who share our vision and beliefs and translate that into the brand. I Am Animal is an extension of all that I believe in, a sustainable solution that channels the value systems of the generation of today and gives it a fashion-forward look.”
 
On her association with I Am Animal, Sunny Leone added: “With I Am Animal, we’re re-examining fashion as we know it, challenging the norm and offering a new way of living. I Am Animal was born out of a shared vision, a need to do and be better and create a more sustainable future going forward.”
 
Collection Zero by I Am Animal is priced between Rs 975 ($13) to 2499 and is currently available on their website. It will soon be launched on other leading e-commerce websites like Myntra and others next month.

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