Kryolan expands India presence with store in Mumbai

By

Maverick Martins

Published
Apr 13, 2022

German-based global professional make-up brand Kryolan has strengthened its retail presence in India with the opening of a new store in the city of Mumbai.

The store located in Malad is spread across an area of 750 square feet and houses over 5,000 products from the brand.

The Malad store is Kryolan’s ninth in India, with plans to add one more this month by opening a store in the south Indian city of Chennai.

Commenting on the launch, Wolfram Langer, managing director of Kryolan in a statement said, “We are thrilled to launch a stand-alone store in an uptown neighborhood, Malad, Mumbai. Kryolan is a celebrated brand in the professional make-up space for binding science and beauty. The brand has truly carved a niche for itself globally by being a leader in the professional make-up industry and bringing smart innovations that support the evolving needs of artists.”

“With more awareness among consumers about make-up and beauty, especially in a large market like India, we see a need to be available a step closer to them in order to cater to their needs and also handhold the consumers. We are confident that we will add more flagship stores across key locations/markets in India very soon,” Langer added.

Kryolan Cosmetics (India) is a wholly owned subsidiary of Kryolan Professional Makeup. The global business is headquartered in Berlin and has manufactured its own makeup for over 70 years. The brand also retails in India from its dedicated e-commerce store.