Korean brand Innisfree continues offline expansion, opens 7th store in India
Innisfree, the cosmetic company from South Korea’s Jeju Island, has added its seventh flagship store at Ambience Mall in Gurugram, as part of its offline expansion plan in the Indian market.
This will be brand’s second store in the National Capital Region (NCR) Delhi after its outlet in India’s most expensive Khan Market.
The new store at the Ambience mall is spread across an area of 1095 square feet and will stock natural product lines that include make up, perfumes and cosmetics.
Innisfree’s latest store will also offer an exclusive Jeju experience with virtual reality technology that has a 360-degree viewing angle and 3D technology for all customers visiting the store.
“At Innisfree, our endeavour is to provide our customers with the magical powers of Jeju Island and touch the lives of our million consumers. With the launch of our Virtual Reality I believe our customers can experience the same. We are adding up Vertical garden, Makeup Section, Body zone and many new products in our first flagship store,” said India CEO, Innisfree, Doyoul Lee.
Innisfree, which recently got 100 percent FDI (foreign direct investment) approval from the government, is also planning to add stores in Mumbai, Bengaluru and Kolkata in the coming months.
Innisfree brand is owned by Korean firm AmorePacific. Besides physical outlets, the brand is also available via all leading beauty e-commerce firms in India.
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