Korean beauty platform Limese opens first flagship store in India

By

Maverick Martins

Published
Nov 1, 2021

Korean beauty platform Limese has opened its first flagship store in the country in the national capital New Delhi.
 

The store located at M-Block Market, Greater Kailash in New Delhi is spread across an area of 400 square feet and will house Korean brands across categories.
 
Limese collaborated with KHIDI (Korea Health Industry Development Institute) to organise a K-Beauty On event as part of its launch celebrations.

“K-Beauty On marks the opening of Limese's new retail pop-up space for consumers to experience the best of Korea. Limese began India operations in 2017 as a curated beauty platform, with Korean skincare brands handpicked especially for the Indian subcontinent. We sought to develop a space that would be fueled by the love for skincare and makeup. One that took the notion of beauty head-on and embraced the need for products suited to their audience,” Deugcheon (Dale) Han, founder of Limese said, in a statement.
 
“M-Block market of GK-1 is a perfect blend of flea market-style shopping as well as international outlets. It is diverse but peaceful enough to provide a relaxing and clutter-free shopping experience, making it the perfect choice for Limese's first retail pop-up space,” Dale added.
 
Limese began India operations in 2017 as an online-only direct-to-consumer (DTC) and distribution platform. It plans to further strengthen its offline presence with the addition of new stores in the coming months.