Korean beauty brand Laneige names Athiya Shetty as brand ambassador for India
Laneige, a Korean beauty brand owned by Amore Pacific Group has named actor Athiya Shetty as its first-ever brand ambassador for the Indian market. As part of the association, Shetty will endorse the brand’s line of skincare products.
Laneige is confident that the popularity of the actor with the millennials and Gen-Z will help it widen its customer base in the Indian market.
Commenting on her association with the brand, Athiya Shetty in a statement said, “I am thrilled to be partnering with Laneige, a brand that shares my passion for skincare and beauty. I have always been a fan of Laneige's products that not only gives radiance on my skin but also confidence in my life and I am excited to work with them to bring their innovative solutions to consumers in India.”
Paul Lee, managing director of Amore Pacific Group India added, “We strongly believe and propagate that beauty is not just about appearance, it is equally about who we are and our ability to create change to make a better world. With Athiya Shetty as the brand face, Laneige is well-positioned for continued success and growth in India and beyond.”
Laneige had entered the Indian beauty market through a partnership with multi-brand beauty retailer Nykaa in 2018.
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