Koovs goes offline with first shop-in-shop at Central

By

Maverick Martins

Published
Oct 31, 2018

Koovs is the latest online fashion retailer to take the offline route as it launched its first shop-in-shop (SIS) in the country at the Central store at M.G Road, Gurugram.

The shop-in-shop was launched with a fashion show with Bollywood actress Kiara Advani walking the ramp in the brand’s latest collection.
 
Central is a lifestyle retail brand from Future Group and has stores across India. Future Lifestyle Fashions Limited, part of Future Group, in July this year had bought up to 30% stake in Koovs.

Future Group is one of the world’s top 10 fashion apparel companies by sales volume and the first SIS at Central seems to be only the start of the Koovs-Future Group partnership to reach more customers in India.
 
Commenting on the launch, Mary Turner, CEO Koovs, in a statement said “The brand is taking a step to get closer to our customer, by providing them the diverse range of the fresh fashion collection for both men and women. We are excited to see the response at the store and take customer interaction to the next level.”
 
The new store will offer the latest fashion off international runways for both men and women wherein customers for the first time will be able to shop Koovs products offline.