Koovs collaborates with Bollywood flick 'Student of the Year 2 '
London-listed Indian fast fashion e-tailer Koovs has collaborated with upcoming Bollywood movie Student of the Year 2 for the launch of its exclusive ‘SOTY2 x Koovs’ collection.
Koovs is looking to tap millennials, especially college-going youth, with this association and is hoping for strong sales due to the popularity of the actors in the movie.
Koovs has curated an exclusive range of selected women’s and men’s fashion styles from the movie. The collection features summer staples in athleisure, pop & neon and co-ords.
Commenting on the collaboration, Siddharth Kadam, marketing head at Dharma Productions, in a statement said, “For Student of the Year 2, Koovs is the perfect fit, given that both the brands speak to a young, millennial and fashion focused audience. The campaign celebrates fashion in a way that is relatable to the young audience.”
As part of the collaboration, a co-branded multi-media campaign featuring the actors Tiger Shroff, Ananya Panday and Tara Sutaria will soon be launched which will be followed by social media contests and meet and greets.
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