Kolkata malls turn to home delivery to keep business afloat
Brands retailing from malls in Kolkata are embracing home delivery to keep their business afloat after malls were closed on Friday, as part of West Bengal’s state measures to curb the spread of Covid-19.
For fashion, accessories, beauty, and lifestyle brands located in malls across Kolkata, home delivery is providing an opportunity to mitigate the financial disruption caused by store closures, ET Bureau reported. Retailers are also offering new deals and product launches to encourage their brick-and-mortar customers to continue shopping from home.
“For retailers at the mall, online sales usually constitute 8% to 10% of business,” said Quest Mall’s vice president, Sanjeev Mehra, TNN reported. “But in April when footfalls dropped, it had increased to 20% to 25%. Now, the only sale that can happen for the stores other than hypermarkets is online.”
Product categories which are currently doing well online include lounge wear and other types of comfortable clothing as shoppers stay indoors. Mehra reported that some stores within Quest Mall have made home deliveries valued at over Rs 1 lakh ($1,354). However, stores have higher costs as they have to implement extra sanitation measures and organise safe transport for employees.
As of Wednesday morning, the state of West Bengal has reported 11,637 coronavirus-related deaths. The state has reported over 8.8 lakh total Covid-19 cases and 7.5 lakh recoveries.
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