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Published
Dec 8, 2010
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Kohl’s announces early renewal of its Simply Vera Vera Wang license agreement

Published
Dec 8, 2010

The American department store chain announces the renewal of its license agreement to be the exclusive provider and marketer in the United States of all Simply Vera Vera Wang merchandise, as well as its plans to expand the line into cosmetics by Spring 2012.

Vera Wang
Simply Vera Vera Wang outerwear line

Kohl’s Corporation has announced the early renewal of its long-term license agreement to be the exclusive provider and marketer in the United States of all Simply Vera Vera Wang merchandise, a premium lifestyle collection. Kohl’s also announced its plans to expand Simply Vera Vera Wang into cosmetics by Spring 2012 in Kohl’s stores nationwide and Kohls.com.

First licensed by a subsidiary of Vera Wang Group to Kohl’s in 2006, the Simply Vera Vera Wang contemporary collection also includes all apparel, intimates and sleepwear, handbags, leather accessories, jewelry, footwear, bedding and bath.

For Kohl’s, the expansion of Simply Vera Vera Wang into cosmetics demonstrates the strength of its exclusive and private brand strategy, which accounted for 48 percent of sales in the third quarter of 2010, up significantly from 2009. Since its launch in 2007, Simply Vera Vera Wang has consistently been a strong performer and is the leading exclusive brand in the women’s contemporary category.

Kohl’s a specialty department store chain offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products. Kohl’s operates 1,089 stores in 49 states with a commitment to environmental leadership.

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