Koché brings high-end streetwear to New York with pre-fall 2018 fashion show
today Dec 15, 2017
Parisian label Koché headed to the Big Apple to present its pre-fall/winter 2018-2019 collection. Christelle Kocher's iconic sportswear and streetwear designs -- including pieces created in collaboration with soccer club Paris Saint-Germain -- were showcased in the Strand Bookstore, a stone's throw from Greenwich Village.
The worlds of sport and luxury fashion have been colliding on the catwalks for several seasons already, much to the delight of a handful of labels and upcoming designers. One such brand is Koché, known for its streetwear fashion, successfully reinventing the sportswear wardrobe each season using the codes of luxury fashion and couture.
For this pre-fall/winter 2018-2019 collection, the Parisian label takes the trend further by continuing its collaboration with French soccer club Paris Saint-Germain, first debuted in September at Fashion Week (spring/summer 2018).
As a result, fabrics associated with sportswear -- in particular materials used to make soccer jerseys -- meet luxury fabrics and couture details such as feathers and lace. Logos -- sometimes discreet or sometimes XXL -- sit alongside animal-print motifs. Plus, PSG's iconic jersey is turned into an asymmetric dress, a polo-shirt dress and men's shirts. Looks are accessorized with sneakers for men and heeled shoes or sandals for women.
Currently flying high on the international soccer scene, the Parisian club was involved in all kinds of collaborations in 2016 and 2017. As well as Koché, PSG has teamed up for collections with Levi's, Rolling Stones, Maison Labiche, Thomas Sabo, colette and Hello Kitty.
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