KL Rahul’s Gully collaborates with IPL teams for streetwear collection
Cricketer KL Rahul's streetwear brand Gully has partnered with Indian Premier League teams Kolkata Knight Riders and Delhi Capitals to launch an exclusive streetwear collection.
The cricketer had launched his athleisure brand in partnership with Zeko Online and Cornerstone Sport during the last edition of IPL in April last year.
The five-piece capsule collection consists of Gully’s signature bomber jackets, slim fit joggers; muscle-tee, shorts, and bandanas.
Gully is targeted mainly at the youth and the brand is hoping to cash in on the huge fan following of the IPL teams to boost its sales during the next two months.
Commenting on the partnership, Jogesh Lulla, chief operating officer at Cornerstone Sport, in a statement said, “Getting an opportunity to associate with teams in one of the largest sports platforms in the world is extremely exciting. Gully as a brand is known for creating unique jacket designs that are never repeated and this is another opportunity for us to expand on the range.”
Arjavi Shah Marwaha, director at Zeko Online Pvt Ltd, added, “Tying up with Kolkata Knight Riders and Delhi Capitals allowed us to showcase the elements, culture, and spirit of each city and the teams.”
The new collection will be available on the websites Kolkata Knight Riders and Delhi Capitals. It will also be sold in India online on leading fashion firms like Myntra, Jabong, and Koovs among many others.
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