Published
Mar 30, 2018
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Kishore Biyani of Future Group to expand in Ayurveda market

Published
Mar 30, 2018

As Ayurvedic cosmetics and wellness products gain popularity in India following the success of Patanjali, Future Group’s subsidiary Future Consumer plans to launch a line of natural products.

Future Group’s subsidiary Future Consumer plans to launch a line of natural products - Kishore Biyani- Facebook


Future Consumer is aiming to make a mark in the Ayurvedic section of the beauty and personal care market. In order to do this, the business is currently looking into potential acquisition targets and will soon launch a range of Ayurvedic products. The range will include a hair oil and other beauty products and will target the mass section of the market. The products will be marketed through Future Consumer as it is the fast moving consumer goods (FMCG) arm of Future Group.

The head of Future Group, Kishore Biyani, told the Economic Times: “We are in talks for acquisitions in the Ayurvedic beauty space. Valuations might be little high now, but we are exploring opportunities.” Biyani also cited the success of Ram Dev’s Patanjali brand as a reason to invest in Ayurveda and he hopes that his business will become as well known in the field as Patanjali has become.

“The long-term goal is to make it a Rs 20,000-crore business by 2021-22,” explained Biyani.” The Tasty Treat brand in itself is poised to become more than Rs 1,000 crore by March 2019.” Biyani has high hopes for the growing Ayurveda based market in India and this is no surprise as more and more domestic and international beauty brands are promoting products as “natural”. Future Consumer’s target is to expand by between 70 and 80 percent in the sector in the 2019 financial year and this would see it reach a revenue of around 6,650 crore rupees (approximately one billion dollars).

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