Kirtilals partners with De Beers Forevermark to launch ‘Addigai’ collection

By

Maverick Martins

Published
Apr 4, 2023

Jeweller Kirtilals has partnered with De Beers Forevermark to launch the ‘Addigai’ collection ahead of the upcoming wedding and festive season.

The Addigai collection features a wide range of necklaces that are created in 18 karat and 22 karat gold, created with De Beers Forevermark diamonds.

Commenting on the launch, Suraj Shantakumar, director business strategy at Kirtilals in a statement said, “The Addigai collection is a tribute to the rich heritage of south Indian jewellery. The collection is a perfect blend of tradition and style, making it ideal for those who want to celebrate their heritage in a unique way. Our partnership with De Beers Forevermark has enabled us to create exquisite pieces that are perfect for the upcoming wedding and festive season.”

Amit Pratihari, vice president at De Beers Forevermark added, “The Kirtilals Forevermark Addigai collection showcases the beauty and uniqueness of natural diamonds. With the upcoming wedding and festive season demand for precious jewellery, I am confident that this collection will be well-received for its craftsmanship and design that goes into each piece.”

The Forevermark Addigai collection will be available at the Kirtilals store in Somajiguda Circle, Hyderabad.