Kiro expands distribution network with Purplle launch

By

Isabelle Crossley

Published
Feb 4, 2021

Cosmetics brand Kiro has launched on multi-brand beauty platform Purplle to expand its distribution network and reach new customers across India.

Kiro has joined Purplle’s wide range of Indian and international beauty brands including Nivea, Biotique, Maybelline, NY Bae, and Glam 21 among many others. By launching on Purplle, the homegrown brand will reach a new demographic of customers outside of the following it counts on its own platform and social media accounts. 
 
Kiro launched a selection of its products on Purplle’s online platform including lipsticks, eyeliners, lipglosses, highlighters, and blushes among others, the brand announced on Facebook. The brand’s products are priced in the mid-range of the market and are infused with ingredients and supplements including  mango seed, shea butter, vitamin C, rose hip oil, vitamin E, and marula oil. Products are made in India and are 100% vegan. 

Entrepreneur Vasundhara Patni launched Kiro in August last year with a dedicated e-commerce store. The brand’s products are all cruelty free, as they are not tested on animals and follow a clean beauty philosophy by using natural ingredients. Formulas are also designed to work best in the Indian climate and on Indian skin types, according to Patni.