Kinu Baby Care launches e-commerce, expands organic offering

By

Isabelle Crossley

Published
Apr 5, 2023

Baby-focused personal care brand Kinu Baby Care has launched across a range of multi-brand e-commerce platforms including Flipkart, Amazon, and Meesho. The brand has also expanded its organic skincare and haircare offering. 

“We are thrilled to announce the expansion of our new baby care range, which is specifically designed for newborns' sensitive skin,” said Kinu Baby Care’s co-founder Nikita Kohli Kathuria in a press release on April 5. “Like every mother, my primary concern is to look for the most effective product available in the market to provide the goodness of nature to our babies and keep them healthy and safe. In recent years, we have seen that customers are becoming very conscious about what they are buying and, when it comes to young mothers it becomes more crucial as they are looking for the best product options for their babies' overall wellness.”
 
The new organic line includes a baby lotion, body wash, baby hair oil, and baby hair shampoo. All products are toxin-free, made from natural ingredients, and dermatologically certified.

“We have made sure that our new product range helps every mother to choose the best for their babies since all of our products are formulated with 100% organic ingredients that make the newborn feel quiet, calm, and happy,” said Kohli Kathuria. “This entire new collection has been dermatologically evaluated and is toxin-free for the best results in providing gentle care to the baby's skin while protecting their delicate skin around the clock. As an evolving brand, we are on a mission to bridge the gap between our mother nature and other mothers out there to promote the growth of the kid's healthy skin.” 
 
Deepak Kumar and Nikita Kohli Kathuria launched Kinu Baby Care in 2021 in New Delhi. The brand is designed to offer safe personal care goods through its research and development and promote organic baby care.