Kingdom of White opens new store in Kandivali

By

Isabelle Crossley

Published
Jan 24, 2023

Clothing brand Kingdom of White has opened a new brick-and-mortar store in North Mumbai’s Kandivali East in Growel’s Mall. The store retails the brand’s full selection of all-white menswear and is located within multi-brand department store Centro. 

The store has a shop-in-shop format and open plan layout, the brand announced on Facebook, sharing photos of its new location. The brand recently launched its latest all-white collection ‘layer edit’, featuring basics designed to be layered together for a striking, all-white look. Through its promotional shoots, Kingdom of White positions all white garments as everything from traditional to peaceful to adventurous. 
 
Centro is a multi-brand fashion and lifestyle store concept by retail giant Reliance Retail. Centro opened its third India store within Growel’s 101 Mall in Kandivali in November, 2022 following openings in Delhi and Siliguri. The store houses over 300 brands including Jack & Jones among others, opposite which Kingdom of White is now situated. 

Kingdom of White is a concept brand which retails only plain white clothing. The brand founders felt there was a gap in the market for plain white garments and the brand’s range has expanded to include t-shirts, formal shirts, jackets, and traditional style shirts among others. The brand is owned by Think9 Consumer, a ‘house of brands’ style retail business.