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Published
Apr 13, 2022
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Kindlife launches its first brand ‘2BeKynd’

Published
Apr 13, 2022

Beauty and wellness firm Kindlife has launched its first personal care brand ‘2BeKynd’. The portfolio of products include a hand sanitizer, hand wash, deodorant, and hand cream.
 

Kindlife launches its first brand ‘2BeKynd’ - Kindlife


The brand sees huge potential for growth in India and expects its newly launched product range to be received well by the Generation Z in India.
 
Commenting on the launch, Radhika Ghai, founder CEO of Kindlife in a statement said, “Hygiene industry globally is valued at USD 500+ billion and is projected to reach USD 700+ billion by 2030. It is estimated to grow exponentially in the next 3 years. For example, just the hand wash category, specifically, will grow by 40 percent.”

“With a population of 472 million, Generation Z in India is the largest in the world. No one is talking to them in their language. We see a huge gap in daily essentials for gen Z - if it doesn’t look good, smell good, while being super effective, it won’t be a part of their daily lifestyle. Purpose is very important to Gen Z and a key driver while making purchase decisions.”
 
2BeKynd is currently available on its website and plans to expand to other online and offline channels internationally over the next few months.

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