Kimirica launches flagship store in Mumbai International Airport

By

Isabelle Crossley

Published
Feb 3, 2022

Personal care brand Kimirica has launched a flagship store in Terminal 2 of Mumbai’s International Airport to house its selection of bath, body, and skincare products. 

Kimirica’s new store measures 450 square metres and the bright space features a central island where shoppers can try out its natural products. The space is designed to offer shoppers in Terminal 2 a wide range of clean beauty products and was conceptualised by the brand’s co-founders Kimi Jain and Rica Jain, India Retailing reported. 
 
Kimirica launched its first-ever skincare products in December, 2021. After operating in the personal care space for a decade, the brand launched a range 100% vegan skincare products including ‘Skin Rejuvenating Serum’, a ‘Skin Radiance Serum’, and a ‘Botanical Hydrator- Squalane Oil’ which are now available in the brand’s new flagship store as well as on its e-commerce store. 

The brand plans to continue to expand its brick-and-mortar footprint and will next open stores in Hyderabad Airport and in the Hyatt Regency hotel in Chandigarh, according to its website. The brand retails in a range of hotels, airports, and multi-brand stores across India. 
 
The brand’s products are vegan, paraben-free, SLS-free, cruelty-free, and fair-trade. 

“Each of our products are meticulously created and backed by years of research to present a superior skincare line that’s plant-powered and driven by modern science,” said Kimirica’s co-founder, Kimi Jain, in a press release.