Kimirica expands skincare offering with Under Eye Serum

By

Isabelle Crossley

Published
Jan 10, 2023

Kimirica has expanded its skincare offering by launching an ‘Under Eye Serum’. The personal care and wellness brand’s new launch features all natural and cruelty-free ingredients.

“It’s time to introduce a transformative formulation into your skin care routine,” Kimirica announced in a press release on January 9. “While everyone's skin and routines are different, eye cream is still an integral part of every skincare regime. It may be tempting to use a swipe of everyday moisturiser on the skin around the eyes, but moisturiser alone may not be enough. The skin around the eyes is more fragile, prone to dryness, and quicker to show signs of ageing and fatigue; Kimirica Under Eye Serum is specially designed to address all these concerns.”
 
Kimirica’s new launch includes golden chamomile and cucumber extracts and is designed to give customers a comprehensive skincare routine. The formula is also infused with a multi-algae complex as well as Vitamin E and is 100% vegan and cruelty-free in line with Kimirica’s brand values. 

“Our skincare caters to consumers who are tired of over-complicated routines, toxic ingredients, and want healthy skin naturally,” said Kimirica’s co-founder Rica Jain in a press release. “The industry has become overwhelming with so many products and ingredients which is why we focus on clean and conscious solutions that are formulated with plant-powered science. Our approach is to offer high-performing scientific ingredients and balancing plant-based actives.”