Kimirica expands retail presence with store in Indore

By

Maverick Martins

Published
Jan 31, 2023

Personal care brand Kimirica has strengthened its retail presence with the opening of a new store in the city of Indore in Madhya Pradesh.

The new store located at Phoenix Citadel is spread across an area of 360 square feet and houses a wide range of bath, body, & skincare products.

Kimirica has been rapidly expanding its retail presence through tie-ups and plans to further expand its presence to 100 stores. It currently has 40 plus retail outlets and kiosks in the country. 

Commenting on the store launch, Mohit Jain, director co-founder of Kimirica in a statement said, “The Kimirica Flagship Store at Phoenix Citadel transforms online shopping into an immersive experience. You get to try out products and fragrances before you buy them. You also get to customize your own gifts with a plethora of options to choose from, making gift-giving more personal.”

“We have already made our brand omnichannel, but this is just the beginning. We have big plans to make ourselves more accessible to our customers and we are looking forward to expanding to over 100 stores in the future. We aim to spread our vegan, eco-friendly and ethical approach to luxury self-care worldwide.”

Apart from its retail outlets, Kimirica’s sells through its website and online marketplaces like Amazon, Flipkart, Myntra, Nykaa among oothers. It also has tie-ups with Shopper’s Stop and Nykaa.