Kimirica expands retail presence with first store in New Delhi

By

Maverick Martins

Published
Feb 23, 2023

Kimirica has strengthened its retail presence with the opening of its first store in the national capital city of New Delhi.

The store is located at Select Citywalk, Saket will offer a wide range of skin care, bath and body, and wellness products from the brand.

Kimirica has been on an expansion spree off late and plans to extend its presence to over 100 stores to fuel its growth in the Indian market. The brand currently has over 40 retail outlets and 20 plus stockists in the country.

Commenting on the expansion, Mohit Jain, co-founder director of Kimirica in a statement said, “With the rise of online shopping and the number of brands that are available to choose from, finding the right product can seem overwhelming. There is still a large portion of consumers that feel uncomfortable buying self-care products online without trying them first. With the launch of our stores, we aim to simplify the shopping experience and make it more interactive for a larger set of consumers.”

Apart from its retail outlets, Kimirica’s sells through its website and online marketplaces like Amazon, Flipkart, Myntra, Nykaa among oothers. It also has tie-ups with Shopper’s Stop and Nykaa.