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Published
Jul 28, 2022
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Kimirica collaborates with Phool for festive gifting

Published
Jul 28, 2022

Beauty and skincare brand Kimirica has teamed up with wellness and lifestyle brand Phool to offer Rakhi themed gifting sets this festive season which include a Rakhi which can be planted to grow a flower after being used. 

Kimirica x Phool's festive offering - Kimirica


The initiative is designed to reduce waste as many people throw away their cotton Rakhis after gifting and receiving them on Raksha Bandhan. With the Phool Rakhi, people can plant it and it will biodegrade and become a plant. The growing plant is also designed to represent the bond between siblings, Kimirica announced in a press release on July 27. 
 
“Sustainability lies at the heart of both brands, and that is what makes this Raksha Bandhan collaboration a perfect match,” said Kimirica’s co-founder Mohit Jain. “While Kimirica stands true to its idea of innovating plant- powered self-care, one driven by science, Phool strives to inculcate conscious and thoughtful practices that focus on nurturing the environment.”

All skincare products in the gift sets are vegan and paraben-free. The collaborative line has launched on Kimirica’s dedicated e-commerce store as well as on multi-brand platforms including AmazonNykaa, and Flipkart. The collection is priced from Rs 699 to Rs 3,999 with the aim of making the accessible for a wide audience. 
 
 

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