Kiehl’s opens 14th India store in New Delhi

By

Isabelle Crossley

Published
Mar 6, 2020

Skincare brand Kiehl’s opened its 14th brick-and-mortar store in India at New Delhi mall Select CityWalk last week, as the brand continues to expand in the Indian market. 

 
As natural skincare and beauty brand Kiehl’s continues to expand its retail footprint in India, it has opened a store in high-end mall Select CityWalk in the capital, the mall announced on Facebook. The store opening took place on February 28 and the store is now offering a ‘try-before-you-buy’ initiative, where shoppers can test out a formula designed to suit skincare needs before buying it.
 
“Kiehl’s India happened to me at a time when I knew I was ready to make a conscious choice in selecting a skincare brand which would help me rejuvenate my skin,” said Indian actor and brand advocate, Jim Sarbh, at the store launch, Elle India reported.

“I can only say I am elated to be a part of Kiehl’s India and be an extended family to the brand,” said Sarbh.

“Now to pick up my favourite products from the brand I don’t need to make an international trip. I have been an avid user of Powerful strength line reducing concentrate; it is one of my essentials in my skincare regime.”
 
Kiehl’s first launched in New York, and the brand now has around 250 stores worldwide. The brand has in-house representatives, whose job is to educate customers about the ingredients in its products and to help them find the right products for their needs.